Wavemaker vs Creatify
Creatify compared with Wavemaker: URL-to-ad, publishing and ad tracking against production from a brief, with prices checked 2026-10-26.
Checked . Prices and features change often; each fact links to its source, so check there before you decide.
What Creatify is
Creatify is an AI ad platform for marketers: URL to video, AI avatars, image ads and ad cloning, with an ad launcher that publishes to Meta, TikTok, YouTube, Snap and Amazon and tracks spend, CTR and ROAS per creative.
It also sells an API, an MCP server and a done-for-you creative studio.
Side by side
| Topic | Creatify | Wavemaker |
|---|---|---|
| How you direct it | Paste a product URL, or brief the Creative Agent; batch variations for testing. | A conversation with Wavemaker's agent in the web app, or your own agent (Claude, ChatGPT, Cursor and others) over MCP, the CLI or the HTTP API. The agent chooses the models and the method for each piece and keeps that method so you can run it again. |
| What it makes | Video ads with avatars, image ads, variations. | Stills, video with sound, voiceover, music, sound effects and HTML5 display ads, assembled into ads, UGC-style spots, short films, music videos and explainers. |
| Models | Partner models such as Seedance 2.0 and GPT Image 2.5, plus its own Aurora avatar model. | Self-hosted MiniMax H3 is the default for video, alongside LTX and SeedVR2 upscaling. Partner models include Kling, Seedance, Runway, Luma, Gemini image and video, OpenAI image, xAI image and video, Ideogram, and ElevenLabs voice and music. |
| Editing | Template and scene editing for ads. | The agent trims, crops, reframes, upscales, retimes, grades, mixes and captions, and can watch and listen to the result to check it. A simple timeline editor lets you trim and reorder clips yourself. There is no full multitrack editor. |
| Ads and UGC | The core product, including publishing, A/B tests and performance tracking. | Product ads, UGC-style creator spots, presenter ads and display sets from a brief, with placement specs for YouTube, TikTok, Meta, Pinterest, Reddit and CTV. Characters are made for each piece; there is no stock library of AI actors. Wavemaker does not publish ads or track their performance. |
| API, MCP and CLI | API from $99 a month and an MCP server. | Twelve tools over MCP with OAuth, the same tools over HTTP, a CLI and SDKs. Every surface spends the same credits. |
| Pricing | Standard $15 a month, Pro $55, Max $95, Business $195 (about 30% less yearly). Credits expire after two months. | Credit packs from $19.99 for 300 credits, with no subscription needed, and a Pro plan in four sizes from $49 a month. Pack credits never expire. Work on Wavemaker's own GPUs and servers is charged at twice its cost, and partner models and services at cost plus 10%. A fully animated, finished 1-minute video typically costs about $31 at pack prices. |
| Free use | 10 credits a month with a watermark. | 300 starter credits once, valid for 14 days. A video made before the workspace's first payment carries a small Wavemaker badge. |
Where Creatify is stronger
- Publishing to ad platforms and performance tracking per creative.
- URL-to-ad speed and batch variations for testing.
- Competitor ad tracking and an ad library.
Where Wavemaker is different
- Wavemaker makes original footage, voice and music for each concept.
- Delivery checks each cut against the placement's specs.
- Graphs and timelines stay yours to edit and rerun.
Which to choose
Choose Creatify if you run paid social and want generation, launch and measurement in one place.
Choose Wavemaker if you want fewer, better-made spots and display sets, then run them in your own ad accounts.
Made with Wavemaker
Corvane, Two Markets
One product photo laid out as an English master and French variants, with the product pixels left untouched.
Use it on everything
A matched set of display and social ads built from a real product photo: banners, a feed still and a short motion version.
Four Ways to Sell the 9060
A concept battery: one product, four distinct ad concepts, each finished as a complete static ad.
Try it
Make four ad concepts for [product], each with a different angle, as 9:16 videos and a matching display set.