Oliva Serena Turntable

A full 360-degree product spin from two packshots: the bottle turns from its front label to its back label and round again on a plain studio backdrop, with the camera locked.

A product spin needs the back of the product, and a video model asked to turn a bottle invents one. Here both sides are stills you approve: a square front packshot and the same bottle turned round, made as an edit of the front so the camera, light and shadow match. H3's first-and-last-frame mode turns the bottle from one still to the other, and a second take turns it back, so the label is pinned at every half turn.

To make your own, give the product and what its back says, and approve the two stills. The two halves are joined into a 10-second loop without a fade. Large type holds through the turn; fine print does not at 768 pixels, so render larger or keep it out of the story.

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